Friday, September 21st, 2007

I finally got the “change your plan or we’ll cancel your ass” email from Blockbuster today. Well, I think I’ll change my plan to the “go fuck yourself option”. I get on their website, login, and click on “cancel subscription”.
If only it were that easy.
Step one: about 20 checkboxes. “Please tell us the reasons you cancelled.” Fine. I pick about 8 of them. Unsatisfactory service, no issue resolution, issues with getting the correct movies, etc.
“Please leave us a comment about why you are canceling.” A standard text area. I write a few paragraphs about my opinion of my experience and all the ways they could have kept me.
Press submit.
ERROR: “Please limit your response to 255 characters.” Uh… I trim it down to a few sentences.
Press submit.
Now I see 8 radio buttons. “Please choose the primary reason you are canceling.” The choices are all the checks I gave them on the last page. If I could only choose one, why did they let me pick 8? Are web form elements new to these people? Do they have an eighth grader running the web show over there?*
I choose one. Press submit.
Now, instead of showing me a “you’ve canceled” screen, they’ve dumped me on a “sign up for all our great deals” screen. No thanks. Press confirm.
The end.
Of course I still wanted to tell them all the stuff I didn’t get to write due to the 255 char limit. So I go back to the online service form I love so much…
I just canceled my account and the crappy form only allowed 255 characters (it told me after I wrote all my thoughts out. Thanks for that!) So here’s what I really wanted to write but wasn’t given the chance to:
Your customer service is truly awful. Like nail-in-the-eye awful. I had several issues needing resolution, but each time I was given a response which was OBVIOUSLY a form letter…many times not making any sense at all.
Also, your strange policy of “we’ll send your queued movies in whatever order we feel like” is pretty silly. Believe it or not, sometime movies belong in a series. (And don’t give me any of that “short wait” BS – nobody is watching the first disc of the second season of The West Wing. I’ve already had that conversation with your form letter robot.)
Also, your recent bone-headed decision to “give the customer more options” (which is really “give us more money or lose the best feature – in-store trade-ins”) made the decision to return to Netflix that much easier. They have better selection, cheaper prices, and I’ve actually had customer service issues resolved. The only advantage you had was the physical stores and allowing unlimited trade-ins was great for those that watch a lot of movies (even though my local Blockbuster has a horrible selection). And now you want an additional $10 per month for that? Uh…no. C-ya.
Hint: a happy customer will give you money. Repeat that to yourself a few times before bed each night.
* No disrespect to eight graders intended.